Joseph J Jones was always fated to fight his way to stardom.
The 25-year-old soul survivor’s grandad was a jazz guitarist who played for the BBC in the age of swing and his grandmother was a concert pianist who would fill his childhood home in Hornchurch, Essex with music. His life projecting one of the biggest voices in 21st Century Soul began at fourteen when a mate tricked him into singing in front of his school. Joseph’s musical education drove him to pick up the guitar at sixteen, write his own songs and take his rich, classically soulful voice out onto the East End pub circuit, playing solo two-hour sets of covers.
Joseph signed to Communion Records in November 2015, having been spotted at a Dalston pub gig. His debut single ‘The Video’ appeared, a neo soul beauty about the difference between alcohol-fuelled euphoria and the realities of real love the morning after. Joseph’s inner Kanye and Gorillaz fan appeared on follow-up ‘Whisper To A Hurricane’. The track revealed a more electronic side which Jones would explore in his collaboration on ‘All or Nothing’ with drum’n’bass producer Kove. ‘Gospel Truth’, returned to his melancholy electronic side, merging emotional piano balladry with rousing electro-gospel and couching his romantic misery in religious lexicon.